Everything Sequa does

What Sequa does today

• Every follow-up is a draft until someone with permission presses Approve and send; it then goes from their own connected mailbox, in the same thread.
• A draft with a [[placeholder]] for a missing price or date can't be sent until it's filled in.
• Scores each contact by ordinary rules, not AI, as ready to buy, warm, cooling or cold, with the reasons shown.
• A reply stops the follow-ups it answers, and a reply asking not to be contacted marks the person do-not-contact.
• Logs mail BCC'd or forwarded to a private workspace address, and adds website form fills as contacts.
• Learns a short description of how you write from your sent mail, which you can read and edit in Settings.
• Imports contacts from a CSV file, filling in blanks and never overwriting what's there.
• Never moves, labels or deletes anything in a connected mailbox.

Contacts and companies

• Contacts grouped into companies from their work email's domain
• Import from a CSV file; matching emails fill in blanks and never overwrite
• Owners, notes, search and filters by interest
• Export everything as a spreadsheet or JSON

Pipeline

• Deals on a board you drag between stages
• Stages you name and order, each open, won or lost
• Once a contact's deals are all won or lost, sales follow-ups stop
• Open value and win rate on What converts

Conversations

• Microsoft 365 and Outlook.com read every few minutes, starting with the last 30 days
• A private BCC and forwarding address for mail Sequa can't see
• Your website form adds the person and their message
• Calls, meetings and notes logged by hand

Follow-ups

• Drafted when a conversation needs a next step, best leads first
• Replies to people who wrote to you, follow-ups to people who didn't answer
• Edit, approve and send, skip for a few days, or stop for good
• Sent from your mailbox in the same thread, or marked as sent by you

Replies and scoring

• A reply stops the follow-ups it answers
• A reply asking not to be contacted marks them do-not-contact
• Scores with plain reasons: recent replies, buying words, forms, deal stage
• Ready to buy, warm, cooling and cold, on every contact

Tasks and team

• Tasks and reminders on contacts and deals
• A weekday morning email with what needs you
• Invite your team as admins, editors or viewers
• Each person connects their own mailbox

Connections

Coming connections are on the integrations page.

• Microsoft 365 and Outlook.com. Sign in with Microsoft; Sequa reads new mail every few minutes and sends the follow-ups you approve as replies in the same thread.
• BCC and forwarding address. BCC or forward emails to your workspace's private address; only mail sent by someone in your workspace is logged.
• Website forms. Point your website form at Sequa; each submission adds the person as a contact, with their message.