Alternatives
HubSpot Sales Hub alternative: Sequa
Sequa is a HubSpot alternative for founders and small teams who want a CRM that follows up for them. It logs email conversations, scores each lead with the reasons shown, and drafts the next follow-up in your voice, sent only when you approve it. Plans are flat by team size, from $29 a month, with no onboarding fee.
Prices and features checked Oct 31, 2026.
| Feature | Sequa | HubSpot Sales Hub |
|---|---|---|
| Price | Solo $29 (1 user), Team $69 (5 users) and Business $149 (15 users) a month, billed monthly; free to set up for 1 person, 100 contacts and 10 drafts a month | Free for up to 2 users; Starter starts at $7 and Professional at $90 per seat a month (the page also shows $20 and $100 without saying which billing option each is for); Enterprise starts at $150 per seat a month; Professional and Enterprise add a required one-time onboarding fee of $1,500 and $3,500 |
| Follow-ups | Drafts the next follow-up in your voice when a conversation needs one; nothing is sent until someone presses Approve and send | Sequences (5,000 per account) are listed with its higher plans; AI-drafted follow-ups for approval aren't listed on its pricing page |
| Lead scoring | Every contact scored by plain rules (replies, buying words, form fills, deal stage), with the reasons shown | Up to 5 scores listed for Professional and 10 for Enterprise |
| Mailboxes | Microsoft 365 and Outlook.com today; Gmail coming soon, waiting on Google's verification; or BCC or forward mail to a private address | Gmail and Outlook aren't mentioned on its Sales Hub pricing page; 1-to-1 email is listed on Free |
| Pipelines | Deals on a board you drag between stages you name | Up to 15 pipelines on Starter, 100 on Professional and 350 on Enterprise, across object types |
| Availability | Available now; a 14-day free trial on every plan | Available now; a free plan for up to 2 users with no card; trial terms not listed on its pricing page |
What HubSpot Sales Hub's pricing page says
- Paid plans are priced per seat.
- Professional and Enterprise add a required one-time onboarding fee of $1,500 and $3,500.
- Its page shows two prices for Starter and Professional without saying which billing option each belongs to.
How Sequa differs
- Drafts each follow-up in your voice, learned from your sent mail, for you to approve.
- Scores every lead by plain rules and shows why.
- Stops follow-ups when someone replies, and never contacts someone who asked not to be.
- Imports contacts from a CSV exported from your current CRM, without emailing anyone.
What to check before you switch
- Which mailbox you use: Microsoft 365 and Outlook.com connect today; Gmail is coming soon.
- Whether you rely on HubSpot's marketing or service tools, which Sequa doesn't replace.
- How you'll move contacts: export a CSV from HubSpot and import it into Sequa.
Questions
Can I move my contacts from HubSpot to Sequa?
Yes. Export your contacts as a CSV and import it. Sequa recognises email, name, company, title, phone and notes columns, fills in blanks without overwriting, and doesn't email anyone because of an import.
Is this HubSpot Sales Hub comparison current?
The prices were checked Oct 31, 2026, from hubspot.com/pricing/sales. Prices change, so check their page too.
Questions buyers ask
Is Sequa a good HubSpot alternative for a small team?
It is if what you need most is follow-up. Sequa drafts each follow-up in your voice for approval, scores leads with reasons and imports your contacts from a HubSpot CSV export. It doesn't replace HubSpot's marketing or service tools, and its Gmail connection is coming soon; Microsoft 365, Outlook.com and a BCC address work today.
Sources: hubspot.com/pricing/sales. Checked Oct 31, 2026.